DEVACURL

At DevaCurl, I crafted copy for all print and digital needs, such as product packaging, in-store displays, website needs, daily emails, social, scripts, and more. I was responsible for creating 'Big Ideas' quarterly and yearly to drive concise, impactful, and compelling branded stories.

Collaborating closely with the Brand Marketing Team and Creative Director, I played a vital role in storytelling and executing many 360° campaigns. I enhanced brand consistency by creating a comprehensive 'Brand Book' and 'Master Copy Docs,' ensuring a shared understanding of the brand's voice among teams and collaborators.

I was proud to actively contribute to DEI and sustainability initiatives through thoughtfully crafted copy. My multifaceted efforts significantly amplified the brand's presence and communicated its values to our audience.