ESTÉE LAUDER
BUMBLE AND BUMBLE 

As Senior Global Digital Copywriter at Bumble and bumble, I created content for various channels, including all social media networks, daily email blasts, ads, website landing pages, product pages, scripts, and more for their customers and network salons. 

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I tested new ideas through strategic creative copy that would lead to conversions — while maintaining the brand's voice and connection to its followers. Teamwork was pivotal with different departments to elevate campaigns, promotions, and overall messaging that aligned with the brand's mission and lifestyle.